Caesars Entertainment partners with Buffalo Bills

Buffalo Bills has signed a multi-year partnership with Caesars Entertainment to make Caesars Sportsbook an official mobile sports betting partner for the NFL team.

US.- The National Football League’s (NFL) Buffalo Bills and Caesars Entertainment have announced a multi-year partnership making Caesars Sportsbook one of the team’s Official Mobile Sports Betting Partners. The agreement is the second for the Buffalo Bills this month following a similar deal with FanDuel.

The partnership combines custom fan experiences, sponsorship assets, and provides Caesars Sportsbook with naming rights to a new sportsbook-style premium club lounge at Highmark Stadium.

Caesars Digital co-president Chris Holdren said: “This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports.

“We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”

Dan Misko, Pegula Sports & Entertainment senior vice president of business development at Buffalo Bills, commented: “The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences.” 

“We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come,” Misko added. 

Caesars Sportsbook was among the first sports betting operators to launch in the state of New York on the day mobile sports wagering went live.

See also: New York mobile sports betting hits 17.2m transactions in first weekend