Caesars Sportsbook and Michigan Athletics sign sports betting partnership

The sportsbook and casino operator has signed a multi-year deal with MSU Athletics, as well as MSU Sports Properties to become its official and exclusive partner.

US.- Caesars Entertainment and Michigan State University (MSU) Athletics have announced a partnership to make Caesars Sportsbook the official and exclusive sports betting and iGaming partner of MSU Athletics.

In a multi-year deal, the sportsbook and casino operator has partnered with MSU Athletics, as well as MSU Sports Properties, to deliver fan engagement opportunities, a new premium seating area at Spartan Stadium and an expansion of responsible gambling education.

Caesars Sportsbook will gain exposure through MSU’s sports properties and players will have access to hospitality assets and VIP experiences. It will include broadcast and digital content across MSU athletics events, TV-visible signage across basketball, football and hockey matches, and access to alumni and fan engagement opportunities.

Eric Hession, Co-President of Caesars Digital said: “Michigan State has a proud tradition of excellence and partnering with an internationally recognised brand in college athletics is a great opportunity for us.

“The Spartan fan base and alumni network is passionate and well-established across the country. We look forward to building upon our connection with them while strengthening the legacy we hold in the state of Michigan and advancing scholarship opportunities through this partnership.”

Alan Haller, Michigan State Vice President and Director of Athletics added: “The opportunity to partner with Caesars, a leading force in the sports and entertainment industry, will help enhance gameday experiences for Spartan fans and provide significant resources to support the growing needs of each of our varsity programs.

“We are excited to be on the cutting edge of this innovative opportunity, while recognising the importance of Caesars’ commitment to responsible sports gaming education both for the student-athletes and the university community as a whole.”

See also: Michigan Lottery launches responsible giving campaign