Caesars Sportsbook and cinema chain Emagine announce partnership

The firms will launch a Caesars Sportsbook lounge at Emagine Royal Oak in Michigan.

US.- Caesars Sportsbook and Cinema chain Emagine have announced a partnership under which the Emagine Sports Lounge at Emagine Royal Oak, Michigan, will be rebranded as Caesars Sportsbook Lounge Powered by Emagine.

The lounge hosts fan engagement events and is equipped with screens, a sound system, and it offers individual tables for customers to use when betting on Michigan sporting events. Admission to the lounge is available when the cinema is open. Visitors can use their own personal online sports betting account through Caesars Sportsbook. The lounge is available for guests 21 and over.

Eric Hession, co-president of Caesars Digital, said: “We are excited about this partnership with Emagine Entertainment and applaud their ingenuity in creating a sports lounge in a movie theatre. This concept should provide an exciting environment for people to enjoy a televised sporting event and for us to connect with new customers while also rewarding our existing loyal customer base.”

Anthony LaVerde, CEO of Emagine Entertainment, added: “Our commitment to building innovative entertainment experiences for our guests led us to the creation of the sports lounge at Emagine Royal Oak. Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theater chain in the country.”

Michigan sees record online gaming revenue in March

The Michigan Gaming Control Board released its figures from online casinos and sportsbooks for March. Online gaming receipts hit a record $131.7m, breaking the previous high of $122.8m set in February. It’s the third time in four months that online gaming revenue has reached a new high.

Michigan’s online sportsbooks attracted $451.6m in online bets in March, up 13.4 per cent from the $398.4m accepted in February and 25.6 per cent higher than March 2021’s $359.5m. Total adjusted sports betting gross gaming revenue was $16.6m ($14.7m online, $1.9m retail), down 24.1 per cent from March 2021’s $21.9m.

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