The companies announced a sports betting partnership that sets Caesars as ESPN’s official odds data supplier.
US.- As sports betting gets bigger in the US, more and more companies are seeking partners to expand their businesses and be part of the gambling modality. Now, ESPN and Caesars announced that they reached a sports betting partnership in the US.
ESPN said that it is partnering with Caesars to build a new branded studio at its LINQ Hotel and Casino in Las Vegas. The studio will launch in 2020 and will be a “hub” for sports betting related content. This includes ESPN’s TV, digital and social platforms, and coverage for the sports events taking place in Las Vegas.
The new deal also includes that Caesars is now ESPN’s official sports-odds data supplier. The casino company has already expanded its reach after the US Supreme Court lifted the federal ban on sports betting. It previously unveiled deals with Bleacher Report to build a branded studio inside Caesars Palace. Furthermore, it also became NFL’s first-ever official casino sponsor.
“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” Mike Morrison, ESPN’s vice president of business development said in a statement. “We are poised to expand our coverage in a big way.”