Caesars signs deal with Indianapolis Colts

The Sportsbook will become the team’s premier sports betting partner and only official casino partner.

US.- Caesars Sportsbook and the Indianapolis Colts have announced a deal making Caesars Sportsbook a premier sports betting partner and the only official casino partner of the NFL team.

The new multi-year agreement expands upon the existing Colts-Caesars partnerships with Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino.

As part of the expansion, Caesars Sportsbook will receive additional marketing and sponsorship assets, such as the naming rights for Lucas Oil Stadium’s South Gate that will become Caesars South Gate.

A Caesars Sportsbook Lounge will be opened at the former Blue Room at Lucas Oil Stadium. Live odds will be displayed on LED screens and Caesars ambassadors will be available to help fans download the Caesars app and place bets.

Roger VanDerSnick, Colts chief sales & marketing officer said: “We’ve been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday.”

Chris Holdren, Co-President of Caesars Digital added: “Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship.

“Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”

See also: Tipico seals deal with Caesars to enter Indiana and Iowa markets