Caesars seals another NFL partnership
Caesars Entertainment has signed a deal to become the official casino partner of the Houston Texans, expanding its presence in the NFL.
US.- As sports betting in the US continues to grow, Caesars Entertainment has signed another deal with an NFL team. This time, the casino giant has tied up a partnership with the Houston Texans and became its official casino partner from the 2021 season, starting September 9.
The deal will see the gaming company push its Caesars Rewards customer loyalty program and integrate it into the franchise’s promotional channels.
The free-to-play game ‘Schedule Pick ‘Em’ will also be sponsored by the programme. It will offer players a chance to win a paid trip to a Caesars property, among other prizes. Another all-inclusive trip to Las Vegas will be up for grabs for one season ticket holder at each game.
Caesars Digital co-president Chris Holdren said. “Caesars is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Texans.
“We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars’ vast portfolio of casino, hospitality, entertainment, and sports expertise.”
Texans president Greg Grissom said: “I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans.”
Caesars had already set foot in the NFL after signing a key partnership deal with the New Orleans Saints to rename their stadium as the Caesars Superdome.