Caesars names Manning family as brand ambassador
The firm has signed a first-of-its-kind partnership with an iconic sporting family. Former NFL players Archie, Peyton, Eli, and Cooper will participate in marketing campaigns.
US.- Caesars Sportsbook has announced it has signed a deal with former NFL players Archie, Peyton, Eli, and Cooper Manning in a first-of-its-kind partnership between a sports betting company and an iconic sporting family. As a brand ambassador, the Mannings will be featured in advertising and will make live event and commercial appearances.
Caesars Sportsbook will incorporate the Mannings in fan engagement opportunities through the loyalty program Caesars Rewards. Members will be able to interact directly with the former NFL players through upcoming activations. Archie and his three sons will also serve as prominent ambassadors for Caesars’ focus on responsible gaming.
Chris Holdren, co-president of Caesars Digital said: “This isn’t the typical partnership between a sports betting company and major talent. We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family.
“Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”
Peyton Manning commented: “We’re excited to partner with the team at Caesars Sportsbook. We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
For 35 of the NFL’s 102 seasons, there was a Manning family member starting at quarterback in the league.