The casino company has signed an agreement with the broadcaster to develop sports-betting content.
US.- Caesars Entertainment Corp and broadcaster Turner Sports have reached an agreement that will see the companies develop sports betting content and open a Bleacher Report studio inside one of Caesars’ Las Vegas casinos.
The sportsbook, which will be located inside of Caesars Palace, will be home to the B/R studio and is expected to produce gaming-related programming and editorial content. The deal will see the sportsbook open in early-summer and will be distributed through B/R, a website acquired by Turner in 2012.
Mark Frissora, president and CEO of Caesars Entertainment, said that this sponsorship will allow Caesars to reach millions of fans who interact with B/R every day.
“Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership,” said Turner Sports President Lenny Daniels in a statement.