Bryam Jacquet: “TaDa Gaming’s overall growth in Latin America is both impressive and ongoing”
Focus Gaming News spoke with Bryam Jacquet, Head of Business Development at TaDa Gaming, about the provider’s Latin American growth and plans for SiGMA South America 2026.
Exclusive interview.- TaDa Gaming is powering into 2026 with its global roadshow. Following a successful ICE in Barcelona, AIBC Eurasia in Dubai, and SiGMA Africa in Cape Town, the team is preparing to head to São Paulo for the SiGMA Americas summit on April 7-9.
By building a reputation for immersive gaming, high player engagement and delivering differentiation with its fish-shooting games, TaDa Gaming has enjoyed impressive growth in Brazil specifically and Latin America generally over the past few years. With new game releases, updates to GiftCode and new gamification tool, Highlights, there’s plenty to discuss at SiGMA.
Announcing ‘One Beat Ahead’ as its theme for projected Latin American growth, Focus Gaming News caught up with Bryam Jacquet, head of business development, TaDa Gaming, to find out what else the innovative content provider has planned for 2026 and what to expect at SiGMA South America.
How would you characterise TaDa Gaming’s growth in Latin America over the last year, and where do you hope to grow more?
TaDa Gaming’s overall growth in Latin America is both impressive and ongoing. 2025 saw us secure significant new partnership and distribution agreements with leading platforms, including BetConnections, Salsa Technology, Relax, Infingame, and InPlaySoft, all based on our ability to deliver engagement, retention, and differentiation; our regulatory adherence and expertise; our innovative co-marketing; and, of course, our immersive games.
Brazil was our first introduction to Latin America, and our expert localisation and data-driven approach to new markets allowed us to make a big impact in a short time. As our games were certified well before the January 1 deadline, that made them easily, legally and safely accessible and brought us to more operators’ and influencers’ attention.
So, with our knowledge of regulated and regulating markets and continuing Brazilian success, we are growing our presence in Argentina, Chile and Peru and are becoming well-known in Mexico. These are key destinations for us across 2026, and we have our teams and strategies firmly in place.
“Brazil was our first introduction to Latin America, and our expert localisation and data-driven approach to new markets allowed us to make a big impact in a short time.”
Bryam Jacquet, head of business development, TaDa Gaming.
How do you ensure strong localisation for your games?
TaDa Gaming’s “glocalisation” strategy for global core mechanics/ localised content approach means we build games with solid design and tech, and tailor them to local culture, playing style and target market preferences.
This goes beyond language or translation and includes gameplay pacing and themes as well as the mechanics and features that resonate with LatAm players – from cascading reels and specific bonus rounds to faster interaction and competitive, social play.
We also blend our data and research-driven approach with customer and client feedback. Actively partnering with leading local platforms gives us deep insights across cultural, legal and regulatory elements, and this allows us to ‘future-proof’ our content, while ensuring we deliver games that feel made for players.
What products have been most successful?
The Lucky slot series is one of TaDa Gaming’s most successful in Brazil. Latest release, Lucky Macaw, has already generated a 600 per cent uplift in new player sign-ups and saw 370 per cent in bets wagered within the first month of release. The original game, Lucky Jaguar, is still a player favourite in operator lobbies while Lucky Jaguar 500 and Lucky Tiger are resonating with players across Latin America.
Our player engagement tools have also significantly contributed, with GiftCode delivering 100 per cent take-up with every drop. This year, we have further optimised it with the new addition, Hot Hand. This leverages GiftCode’s instant reward capability with boosted engagement and is already impressing operators and players. It can be seen in action at our on-stand Experience Zone at SiGMA South America.
Our unique fish-shooting games are also seeing a significant uplift as players in Brazil demand more sophisticated and challenge-led social gaming experiences.
“The Lucky slot series is one of TaDa Gaming’s most successful in Brazil.”
Bryam Jacquet, head of business development, TaDa Gaming.
Is there more awareness of the engagement and retention potential of fish shooting games today?
Definitely. When we launched fish-shooting games in Latin America, we had to go back to basics with what they actually were, complete with “one shot = one bet” to explain the process.
Fish-shooting titles have been supported with our educational marketing campaigns to explain how they deliver player agency, challenges and skill-influenced decision-making.
Positioning them as an addition to gaming entertainment and not as an alternative to slots, for example, has resonated with operators who have then seen them deliver high engagement, repeat plays and more rounds per session, all without creating spend migration.
We always encourage operators to play the games at our Exhibition Zone too. It usually only takes a few shots and a full-screen wipeout for them to see why players are so engaged by these titles.
How has your collaboration with the Brazilian streamer Yuri been received, and do you have plans for more celebrity collaborations focusing on the region?
We launched streamer collaborations with @Yuri22, one of Brazil’s leading streamers, to create real connections with players and better understand how players’ needs and demands in Latin America overall and Brazil specifically are changing.
His multi-platform visibility and significant follower numbers delivered 5,000,000 total views and 225 minutes of game livestreams in one month alone, which deepened awareness of the TaDa Gaming brand with players and culminated in our first celebrity co-branded release, Fortune Yuri 500.
This game has generated successful engagement through the mix of celebrity co-branding and Yuri’s presentation style, along with the solid mechanics, the multiplier reel, EX NUDGE and buy features, all of which deliver strategic gaming choices and opportunities.
Streamer participation within the game production has been important for hearing players – literally through live feedback – and so creating the right entertainment content specifically for the Brazilian market.
It’s also important as it is TaDa Gaming’s first branded slot. We have reached another milestone that expands our marketing and product playbook, and we have several new collaborations ready to launch.
What will you be presenting at SiGMA South America this year?
The theme of our roadshow for SiGMA South America is “One Beat Ahead”. Within this concept, we aim to show how we hear and understand players’ voices so that we can build the right products faster while actively managing and delivering expert Brazilian market localisation.
We’re excited as we have two new celebrity-branded slots in production, and these will be revealed at SiGMA South America by the team who have advised, contributed and are making this new direction so successful. Everyone is welcome to come and meet us at Stand N105, this April 7-9 and discover how our flexible customisation capability through branded games can give operators new ways to create exclusive content.
Gamification is always high on our priorities, so while award-winning GiftCode has been optimised with new addition Hot Hand, we will also be introducing new tool, Highlights. This lets players store, rewatch and share their most impressive or significant experiences on social media.
As this also creates authentic user-generated content, it offers genuine feedback and viral marketing opportunities to deliver new player sign-ups and retention for operators. Furthermore, these updates expand collaboration opportunities with affiliates, which is a key part of our 2026 marketing strategy. So, a lot of news and updates from TaDa Gaming at Stand N105 this April 7-9, which we’re really looking forward to sharing.
For more information, please visit TaDa Gaming. To set a meeting with the team at SiGMA South America, São Paulo, Stand N105, this April 7-9, please email [email protected]
