SOFTSWISS Live Panel: “Brazil’s wake-up call for LatAm”

SOFTSWISS will bring industry experts together to examine Mexico and other markets as operators reassess regional growth strategies.

Key takeaways:

• SOFTSWISS will host its LinkedIn Live panel on November 19 at 16:00 CET.
• The discussion will examine Brazil’s online betting and casino games ban and its implications for LatAm.
• Experts will explore market entry and competition strategies in Mexico.
• The panel will compare Mexico with other regional markets, including Peru and Chile.
• Panellists will discuss diversification, localisation and regulatory risk across LatAm.

Press release.- SOFTSWISS will host a LinkedIn Live panel, “Brazil’s Wake-Up Call: How to Get LatAm Right”, on November 19 at 16:00 CET. Experts from NOVOMATIC, Propane iGaming Agency in Brazil, Focus Gaming News, SiGMA World and SOFTSWISS will discuss what Brazil’s betting ban means for the region and how Mexico fits into a more resilient LatAm strategy.

In September 2026, Brazil banned online betting and casino games, less than two years after launching its regulated market. For many operators, the ban ended the market abruptly, exposing the risk of relying on a single country. The panel starts with this lesson, then looks at the wider region before focusing on Mexico. 

Questions to be answered in the panel:

• Does Brazil’s ban signal wider regulatory risk across LatAm?
• What does it take to enter Mexico, and how does it compare with Peru and Chile?
• How can operators adapt products, payments, and acquisition strategies to local player preferences?
• Where should operators invest beyond Mexico to balance growth and regulatory risk?

SOFTSWISS brings together business leaders, operators, and industry media to share practical perspectives on entering the Mexican market, competing locally, and growing across LatAm.

Miranda Guliashvili, head of regional growth at SOFTSWISS, shares: “Brazil has shown how quickly a market can change, even after regulation. The lesson for operators is not to leave LatAm, but to build a portfolio of markets rather than a single bet. Mexico is a natural next step for many, but it rewards those who localise payments, products and acquisition from day one.”

The panel is open to all igaming professionals with free registration. Participants can submit LatAm-related questions in advance, which the panellists will address during the live discussion.

For deeper market context, the 2027 iGaming Trends report, prepared by SOFTSWISS in partnership with WorldGaming (formerly Clarion Gaming), analyses market structure and regulatory requirements across key igaming markets.

Frequently asked questions (FAQs)

• When will the SOFTSWISS Brazil and LatAm panel take place? The LinkedIn Live panel will take place on November 19 at 16:00 CET. It is open to igaming professionals with free registration.
• What will the SOFTSWISS panel discuss about Brazil’s betting ban? The panel will examine whether Brazil’s ban signals wider regulatory risk across Latin America and what lessons operators can take from relying on a single market.
• Why is Mexico a focus of the SOFTSWISS LatAm discussion? Mexico is presented as a potential next step for operators seeking regional diversification. The discussion will cover market entry, local competition, payments, products and acquisition strategies.
• Which companies and organisations will participate in the panel? Experts from NOVOMATIC, Propane iGaming Agency in Brazil, Focus Gaming News, SiGMA World and SOFTSWISS will take part in the live discussion.