Booming Games appoints Michael Waterfield as new Chief Commercial Officer

Joining from White Hat Studios, Waterfield joins to support the next phase in Booming Games’ ambitious growth plans.

Press release.-  Booming Games announced that Michael Waterfield joins the business as Chief Commercial Officer.

Michael joins with almost two decades of experience in gaming, across both the supplier and operator sides of the sector. Most recently, he was at White Hat Studios, where he spent almost five years and rose from VP Commercial to SVP Commercial and Corporate Strategy. In that time, he was central to the commercial growth of one of the most closely watched content businesses in the market, including its expansion in North America, culminating in its acquisition by the Merkur Group.

Before White Hat, he was Head of Commercial Strategy at NetEnt and Commercial Manager for Casino at GVC. He began his career in finance and business intelligence, spending eight years at Talarius as Commercial Finance Manager, Business Intelligence Manager and Interim Financial Controller.

Michael will lead Booming Games’ commercial function end-to-end: account management, sales, market strategy, and commercial performance. Working closely with the wider team, he will support the business’ ambitious growth plans, which include being regulated in every major global market within the next two years. That commercial success supports Booming Games’ wider vision: to build a business recognised globally as a market leader, one that sets the standard for innovation, commercial excellence and sustained growth.

Michael Waterfield, CCO at Booming Games, comments:  “Booming Games is a business that has made a significant impact on the global gaming sector in recent years, so I am delighted to join and support the next phase of its growth. 

“I look to build commercial strategy on factors like data and margin discipline, underpinned by collaboration. My early priorities will therefore include working closely with the Product and Business Intelligence teams to further strengthen our discipline around pricing, promotions and deal structure, to ensure the pipeline we are building converts at the pace our roadmap deserves. I cannot wait to get started.”

Ramona Petrina, chief of Staff at Booming Games, adds: “We deliberately took our time with this appointment, and in Michael we have the perfect fit for our business. His track record is second to none; he has held commercial leadership on both sides of our industry, at scale, and has done the numbers as well as the deals.”

She added: “This appointment is part of a deliberate, joined-up strategy to build Booming Games into a tier-one market leader. We are investing in people now because the opportunity in front of us is significant, with our global expansion plans moving forward in a controlled, deliberate way. A key goal for us in the coming months is to ensure even greater alignment between what we build, how we sell it and how we measure it. When those three things move as one, good games become great commercial outcomes. Michael’s background positions him perfectly to deliver that. We are delighted to have him on board.”