TalkSport Bet will feature on TalkSport show sponsorships, advertising and affiliate partnerships.
UK.- A new sports betting brand is to emerge on the scene through a white-label deal between the operator BetVictor and the radio broadcaster TalkSport. TalkSport Bet will offer TalkSport editorial branding while using BetVictor’s sports betting software.
The brand will feature on TalkSport show sponsorships, advertising and affiliate partnerships.
BetVictor CCO Brent Almeida said: “We’re delighted to be partnering with such a well-respected sports brand. TalkSport Bet will take the great things about TalkSport radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events.
“We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”
Gareth Williams, betting and gaming director at TalkSport, said: “TalkSport is the world’s biggest sports radio station with a loyal community of listeners. This partnership showcases the power and reach of the TalkSport brand across its audio and digital properties.
“As well as the potential for on-air commercial partnerships, TalkSport Bet will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets.”
It’s BetVictor’s latest label deal, following partnerships with Parimatch, Heart Bingo and BildBet with Germany’s Bild newspaper. Owned by Wireless Group, TalkSport is a sports radio station and Global Audio Partner of the Premier League.
Founded by Kelvin Mackenzie, the former editor of the Sun, the station was originally launched as Talk Radio UK in London in 1995