BetVictor and Global relaunch Heart Bingo

The operator and the media and entertainment group have announced a deal to relaunch the bingo brand.

UK.- BetVictor has announced a partnership with media and entertainment group Global to relaunch the Heart Bingo brand. Heart Bingo will offer new bingo rooms, slots and instant-win games with Pragmatic Play software.

Turlough Lally, director of egaming at BetVictor said: “We’re so excited to be partnering with such a well-respected and much-loved bingo brand.

“Heart Bingo players are sure to love all the extra features in the pipeline, along with familiar games and a few surprises. We are fully committed to creating an improved and safer gambling experience with even more prize-winning opportunities.”

Global’s Director of Enterprise, Joel Stern, added: “Heart Bingo is one of the UK’s best-loved bingo brands with a loyal community of players.

“We’re delighted to be able to offer our players a best-in-class experience and are looking forward to bringing the feel-good factor of Heart Bingo to even more people through our new partnership with BetVictor.”

The partnership between BetVictor and Global launches on September 23.

See also: BetVictor seals sponsorship deal with Newbury Racecourse