The parent company of the legendary arena filed an application to trademark its MSG brand in the sports betting segment.
US.- Sports betting continues to grow in the US and legendary arena Madison Square Garden is soon to get involved in the segment. Madison Square Garden Company (MSG), its parent company, has filed a trademark application with sports betting purposes and plans to use its brand across online, mobile and social media.
MSG intends to get a trademark for its brand for downloadable sports wagering mobile apps, as well as all phases of sports wagering tournaments’ organisation. It also covers providing information related to sports bets, competitions and contests.
The company also intends to get involved with fantasy sports, which is why the filing also covers contests, managing and participating in related leagues and the provision of sports and esports programming, news and other types of information. Furthermore, gaming related social media content will also be trademarked under the filed request.
Even if they get their request approved, New York has yet to legalise sports betting. However, it’s expected that the state steps forward soon and enters the fast-growing market.