Interwetten extends Bundesliga sponsorship deals

Betting operator Interwetten has extended sponsorship deals with Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg until June 2023.

Germany.- Interwetten has extended its football sponsorship deals with TSG Hoffenheim and Vfl Wolfsburg until June 2023.

The DACH-focused bookmaker has worked with TSG Hoffenheim since 2017 on several advertising and marketing campaigns, including a social media campaign that allowed fans to win a place on the official team photo.

As part of the extended agreement, Interwetten will continue to work with the team on marketing and advertising strategies including two large static TV advertising presences, LED advertising and a banner at the ground.

The bookmaker signed its first sponsorship agreement with Vfl Wolfsburg in 2019, and the extended partnership will now include branding on LED advertising boards, log placements and cam carpets for domestic television broadcasts.

Interwetten will remain the official presenter of live statistics and the Man of the Match award and live statistics on Wolfsburg’s social media platforms.

Interwetten CEO, Dominik Beier, said: “We have been a reliable partner of sport for 30 years – we need sport as a business basis and sport has been counting on us as a partner and sponsor for years.

“We usually maintain long-term, trusting cooperation and make sure to do this with partners at the highest level. We want to continue to stick to this path in the future.

“With TSG, Interwetten has been maintaining an open and trusting partnership for three years, into which we have a lot of passion.

“The digital innovation and the enormous professionalism of VfL impressed us immediately after we started our collaboration in July 2019. With both clubs, the TSG and the VfL, we want to celebrate success together, learn from each other and develop together.

“We were immediately impressed by the digital innovative power and the incredible professionalism at VfL Wolfsburg. As one of the longest established betting providers on the market, our clear goal is to be the first mover and a driver of innovation in the industry. VfL fits perfectly into this approach. We want to celebrate success together, learn from each other and develop together.”

Earlier this year Interwetten secured a Nigerian betting licence.