Better Collective names new head of PR and Comms

Crillesen will push communications on responsible gambling.
Crillesen will push communications on responsible gambling.

Anders Crillesen joins the Danish gambling affiliate marketer from the IT sector.

Denmark.- Better Collective has named Anders Crillesen as its new head of PR and communications.

Crillesen, who joins Better Collective from Danish IT company, SimCorp, will oversee the company’s global corporate and product communications.

He will put a particular focus on building communications on responsible gambling.

Crillesen said: “I’m thrilled to join Better Collective and become part of its innovative company culture. Better Collective has been on a fantastic journey since the company was founded in 2004 and is strongly positioned globally following a targeted acquisition and internationalisation strategy. 

“I look forward to leveraging my PR and corporate communications experience in an entirely new context, to support Better Collective’s continued growth and build visibility around its responsible gambling initiatives.”

Crillesen has worked in communications in the finance, IT and PR consultancy sectors. He spent three years as group communications director at SimCorp.

Better Collective has purchased an additional 70 per cent of the shares in Mindway AI, taking its ownership of the Danish software company to 90 per cent. In October, it snapped up UK-based Atemi Group for £40m.

See also: RAiG supports call for UK affiliate shakeup

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