Better Change appoints Lee Willows to Board of Directors

In this way, the company aims to work in order to keep player protection and sustainability at the heart of the gaming industry.

Press release.- Better Change announces that Lee Willows has joined the Board of Directors as a Non-Executive Director.

With a successful career in the third and education sectors spanning three decades, Willows is a well-known figure within the gambling sector. He has used his lived experience from gambling harm for the public good.

“On behalf of the entire team at Better Change, we are honoured to have Lee Willows join our Board of Directors. His achievements in our sector have been second to none and we look forward to working with him to keep player protection and sustainability at the heart of the gaming industry” said Victoria Reed, founder of Better Change.

“By partnering with operators and suppliers to help them raise standards through improved compliance, innovative social responsibility strategies and the provision of robust safer gambling tools designed to safeguard player protection, we can sustain our industry and deliver clear, sustainable and progressive results for our partners and their players. Together, we can prevent gambling harm” she added.

Better Change was created in 2021 after the founders met at Harvard Business School. One was working as the Head of Product for a gaming operator in Gibraltar whilst the other owned a successful social impact company in Manchester. Both had seen first-hand the devastation caused by gambling addiction and knew they had to make a difference by challenging the status quo and thinking differently.

“It is a real privilege to be joining the talented team at Better Change. Its founder and I have known each other for several years and what I am particularly impressed by is Better Change’s mission and values as a social business. Having won the EGR Rising Star Award in 2021, Better Change is one organisation definitely to watch. I am committed to contributing to their journey and together we are looking forward to working with stakeholders to further strengthen player protection and social responsibility” highlighted Lee Willows.