BetMGM partners with Madison Square Garden in New York

The operator has been named an official partner of the New York Knicks, New York Rangers, and Madison Square Garden Arena.

US.- After New York awarded its first sports betting licenses, Madison Square Garden Sports Corp and Madison Square Garden Entertainment Corp have announced a multi-year partnership with BetMGM, one of the sportsbooks that will be available in New York once the sports betting market launches.

BetMGM has been named official sports betting partner of the New York Knicks, New York Rangers, and Madison Square Garden Arena. The betting company will receive brand integration inside The Garden including courtside and ribbon LED signage, GardenVision features and basket stanchion signage at Knicks games, and dashboard signage and Zamboni branding at Rangers games.

BetMGM will be advertised on MSG Networks during live game coverage of the Knicks, Rangers, New Jersey Devils, and New York Islanders. It will also be included in content across Knicks and Rangers social media channels.

Ron Skotarczak, executive VP for marketing partnerships at MSG Entertainment, commented: “We’re excited to be partnering with BetMGM – a leader in the sports betting and gaming entertainment industry – to bring them an unparalleled platform in sports and entertainment.

“MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure, and engagement– making us ideal partners to help drive sports betting’s continued growth.”

Matt Prevost, chief revenue officer, BetMGM, added: “We’re thrilled to see the BetMGM brand connected to space as iconic as Madison Square Garden. New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”

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