BetMGM names Chris Johnson as brand ambassador
The former player will be featured in marketing campaigns, promotions, social media content and fan events.
US.- BetMGM has announced the signing of former Tennessee Titans and Arizona Cardinals running back Chris Johnson as its sportsbook’s newest ambassador. He will be part of BetMGM’s upcoming marketing campaigns, promotions, social media content, and fan events.
Johnson participated in ten NFL seasons, where he was one of the league’s most prolific players. The running back was named “CJ2K” in 2009 when he rushed for 2,006 yards for the Titans, making him one of eight players in NFL history to eclipse 2,000 rushing yards in a single season.
Matt Prevost, chief revenue officer at BetMGM, said: “Throughout his career, Chris Johnson thrilled fans with his performance on the football field, week in and week out. As we continue to expand BetMGM’s presence in Arizona and Tennessee, Chris will play a key role in helping us provide new and engaging experiences for our customers.”
Johnson added: “I’m excited to join the BetMGM team and to have a new platform to engage with CJ2K fans around the country. BetMGM is at the forefront of the excitement surrounding sports betting and is a perfect fit for me to get involved in this rapidly growing industry.”
Johnson joins NBA legend Kevin Garnett as BetMGM ambassador. Garnett, who played for the Minnesota Timberwolves, Boston Celtics and Brooklyn Nets, will also participate in BetMGM’s marketing campaigns.
