BetMGM names Derek Jeter as brand ambassador
The company has announced a multiyear deal with the five-time World Series champion.
US.- BetMGM has announced a multiyear partnership with five-time baseball World Series champion Derek Jeter. Jeter will appear in upcoming national marketing campaigns including the “Legendary Plays” spot.
The new ambassador will be featured across advertising campaigns and digital platforms, make appearances at VIP events and promote the operator’s responsible gambling initiatives in the US and Canada. BetMGM Casino also plans to launch a Jeter-themed slot game.
Casey Hurbis, chief marketing officer at BetMGM, said: “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter. ‘The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”
Jeter commented: “BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space. They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth.”
BetMGM recently signed a partnership with the Las Vegas Aces to become the Women’s National Basketball Association (WNBA) team’s exclusive online casino and sportsbook partner. The agreement runs through the 2027 season.
The brand will get signage at Michelob ULTRA Arena at Mandalay Bay Resort and Casino and sponsorship across Aces social media platforms. BetMGM players will have courtside access to pregame shootarounds and luxury seating for VIPs.
