BetMGM becomes St. Louis Blues’ official sports betting partner
The multi-year deal strengthens the operator’s presence in Missouri.
US.- BetMGM has announced that the company is now an Official Sports Betting Partner of the National Hockey League’s (NHL) St. Louis Blues. The company said the multi-year agreement strengthens its presence in Missouri with exclusive fan engagement opportunities and BetMGM signage and branding throughout Enterprise Center during home games.
The deal also includes the introduction of co-branded social media content and hospitality experiences.
Matt Prevost, BetMGM Chief Revenue Officer, said: “BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone. With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.”
Steve Chapman, Blues chief revenue and marketing officer, added: “With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM. Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand.”
BetMGM recently became an official sports betting and online casino partner of the NHL’s Pittsburgh Penguins, meaning that BetMGM now has deals with all three of Pittsburgh’s major professional sports teams.
BetMGM’s financial results for the third quarter of 2025 showed net revenue of $667m, up 23 per cent year-over-year. Igaming net revenue totalled $454m, up 21 per cent from the same period in 2024, and online sports net revenue was $202m, an increase of 36 per cent. EBITDA was $41m. In Q3, igaming and sports betting handle totalled $3.16bn, up 13 per cent.
