The sports betting operator has expanded its existing deal with the payments processor company.
US.- The sports betting operator Betfred USA Sports has expanded its existing partnership with Paysafe, a payments processor company. The agreement represents an extension in the long-term relationship between the US subsidiary of the UK-based operator and the online payments platform.
The deal will see Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider.
Bryan Bennett, COO of Betfred USA Sports, said: “As we continue to ramp-up our online operations across the US, Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program.
“We look forward to continuing the relationship as we eye our launches in new jurisdictions.”
Tara Wilson, COO of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the US market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.”