Betfred has extended its partnership with the Rugby Football League for another two years.
UK.- The sports betting operator Betfred has extended its partnership with the Rugby Football League (RFL) to remain title sponsor of the Challenge Cup finals in 2022 and 2023.
It will sponsor the finals of all three contests – men’s, women’s and wheelchair. The men’s fixtures are scheduled to be held at Tottenham Hotspur Stadium in May 2022 and Wembley Stadium in 2023.
Branded as the Betfred Challenge Cup Final, the May 28 match at Tottenham Hotspur will be the first rugby league fixtures at the Premier League club’s 62,850 seat stadium – the third largest in England – since it opened in October 2019.
Warrington-based Betfred became sponsor of the Challenge Cup this year having already sponsored the Super League since 2017.
Fred Done, Founder and Owner of Betfred, said: “Following on from this year’s terrific final I am delighted to be extending our Challenge Cup sponsorship for a further two years.
“We’re excited about having the 2022 Final at the Tottenham Hotspur Stadium before returning to Wembley in 2023 – and I’m especially pleased that we’re again including the Women’s and Wheelchair competitions in our unique sponsorship, and that the community clubs and teams from all around the country will hopefully be back in the Challenge Cup in 2022.”
Next year’s event marks the 125th anniversary of the first Challenge Cup Final in 1897. It will be the 121st Challenge Cup final due to missed years during the wars.
Daniel Levy, chairman of Tottenham Hotspur, said: “We are delighted to bring yet another major sporting event to our stadium.
“The Challenge Cup Final is a game that is steeped in history and we are proud to now be a part of that, while further establishing our stadium as a leading sports and entertainment destination in London.”
Earlier this year, Fred Done passed the CEO position at Betfred to Joanne Whittaker. In June, Betfred agreed to acquire Phumelela Gaming and Leisure, which is the largest horseracing and betting company in South Africa.