Betfred extends partnership with rugby’s Super League Europe

The bookmaker has extended its sponsorship of the Super League for another two years. 

UK.- Betfred has signed an agreement to extend its partnership with Super League Europe for another two years to become the league’s longest-serving sponsor. The bookmaker has sponsored the rugby league since 2017. 

The Betfred Super League features nine English clubs plus the Catalans Dragons from Perpignan, France. Betfred said it would continue to work with the league on a responsible gambling campaign, which will be promoted during matches. 

Betfred chairman and former CEO Fred Done said: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is, I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”

In March, Done stepped down as CEO of Betfred, handing the role to Joanne Whittaker. Betfred has a strong presence in rugby, having also extended its partnership with England’s Rugby Football League.

Super League chief commercial officer Rhodri Jones said: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support.”