Bet365 partners with San Antonio Spurs for free-to-play game

The new game will launch via the Spurs Mobile App on October 20 as the NBA season begins.

US.- Bet365 will partner with the NBA’s San Antonio Spurs to launch a new free-to-play game for fans. In Call Your Shot, fans can win prizes and exclusive experiences. It will launch via the Spurs Mobile App on October 20, as the NBA season begins.

Bet365 will be integrated into advertising and TV-visible signage during Spurs home games, on Spurs.com and Spurs social channels. The partnership is the first deal between Bet365 and an NBA team and the first between the Spurs and a betting operator.

Frank Miceli, chief revenue officer for SS&E said: “Finding groundbreaking and exciting ways to engage with our fans has long been a priority for our organization. Our partnership with bet365 is part of our vision to provide innovative and memorable experiences for Spurs fans everywhere.”

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