Bally’s to acquire SportCaller
SportCaller will form part of the Bally’s interactive division, formed after its deal with Bet.Works.
US.- Bally’s Corp has announced it has reached a deal to acquire free-to-play games provider SportCaller as part of its long-term expansion plan.
SportCaller is a multi-national business with media clients in Africa, Asia, Australia, Europe, Latin America, North America and the UK.
The company has over 100 games in more than 20 languages spanning north of 30 sports in 37 countries.
The terms of the transaction were not disclosed,
Bally’s long-term expansion plan
In the past two months, Bally’s has struck deals to acquire daily fantasy sports (DFS) operator Monkey Knife Fight (MKF) and sports betting platform provider Bet.Works.
SportCaller will form part of the Bally’s interactive division, which was formed after the Bet.Works deal, led by the provider’s founder David Wang.
Bally’s president and chief executive George Papanier said: “I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight.
“F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”
