Bally’s partners with Major League Fishing
The firm will be the exclusive betting, fantasy sports and free-to-play partner for the tournaments.
US.- Bally’s has signed a deal with Major League Fishing (MLF), a U.S. pro bass fishing league and TV show. The firm will be the exclusive betting, fantasy sports and free-to-play partner for MLF’s tournaments.
Bally Bet, the firm´s online sportsbook, will become the title sponsor of MLF’s Angler of the Year award for the Bass Pro Tour and it will be streamed via the company’s apps.
The agreement represents Bally’s fifth sports betting partnership with a professional sports league. The deal with MLF follows the National Hockey League, the National Basketball Association, the Women’s National Basketball Association and Major League Baseball.
MLF President and Chief Exec Jim Wilburn said: “As we ready for the start of our 2022 season, our partnership with Bally’s will offer our loyal fans and anglers another unique avenue to engage with professional fishing and the Bass Pro Tour. This partnership marks an important moment for Major League Fishing in the growing US gaming and sports betting sectors.”
Adi Dhandhania, Bally Interactive’s COO of North America, added: “We know how passionate the millions of recreational anglers are about the professional ranks of their sport. This integrated partnership is a perfect showcase for Bally’s, allowing us to leverage our sports betting, daily fantasy sports and free-to-play games to enhance the fishing fan experience across MLF media and live events.”
See also: MontBleu Casino Resort and Spa Casino renamed as Bally’s Lake Tahoe
