The Football Association of Thailand has become the latest sports federation to reach an agreement with the sports data and AI technology provider.
Thailand.- The Football Association of Thailand had selected Stats Perform for an exclusive eight-year data and integrity deal. Stats Perform’s integrity division will provide core services around monitoring and risk management of competitions.
Stats Perform’s Opta and RunningBall will exclusively collect and distribute real-time scores and detailed data from the Thai League 1, League 2, FA Cup and League Cup football competitions, as well as Thai national team fixtures.
Patit Suphaphongs, general secretary of the Football Association of Thailand, said: “We are delighted to be partnering with the best-known and most trusted data provider to the world’s leading sports leagues.
“Our alignment with Stats Perform means the highest quality live stats, analysis & tools that will help us attract more fans and sponsors, enhance traditional broadcasts, power outstanding fantasy products and supercharge our social, online and offline presence.
“We know how their services and the famous Opta brand have helped other leagues, teams and players elevate their profiles and are thrilled to have access to the same proven strategies in Thailand.”
Another key point of the agreement is Stats Perform’s new “Pressbox Graphics” platform, which will help the Thai leagues and competitions deepen and extend fan interest to the multi-day match lifecycle by producing automated visual graphics and animations, powered by Opta data. The tool is used by sports teams to drive fan and sponsor awareness and engagement, particularly on social media platforms like Facebook, Twitter and Line.
Stats Perform vice president Steve Cliffe added: “We describe Stats Perform as the DNA of sport because our content is the deeply-embedded code that helps sport grow by giving fans, media and sponsors the right information, in the right amount of detail, in the right way.
“We’re very excited to now be working with the Thailand Football Association and helping them ensure that the standards of their pre-game, live and post-game coverage reflect the high calibre of play on the field.”