Basketball player Kai Sotto is the new 1xBet ambassador in Asia
The agreement is part of the brand’s global strategy to support sports in Southeast Asia and will help increase brand awareness in the region.
Press release.- 1xBet has announced the start of a partnership with basketball player Kai Sotto. Now, the young Filipino will represent the 1xBet brand in his homeland, as well as in Japan, China, Indonesia, Thailand, and other Asian region countries.
The agreement will help 1xBet increase brand awareness in the region, and Kai Sotto will have the opportunity to expand the popularity of basketball in Asia and help thousands of young athletes take their first steps towards their dreams.
From college success to national team
From 2016 to 2019, Kai Sotto dominated the court with Ateneo Blue Eaglets, clinching Rookie of the Year, Season and Finals MVP titles, and leading his team to a championship victory. He also showcased his talent on the international stage, triumphing with the national youth team at the 2017 SEABA Under-16 Championship.
In 2019, Sotto ventured to the United States, representing TSF, an elite Atlanta-based Prep School. Despite receiving offers from numerous Division 1 colleges, he opted for the NBA G League’s Ignite Team. However, COVID-19 disrupted his playing time, he moved to the Australian National Basketball League (NBL) in 2021, where he joined the Adelaide 36ers for two seasons.
Transitioning to Japan, Sotto made waves with the Hiroshima Dragonflies before joining the Yokohama B-Corsairs on loan in the Japanese B.League. In 2023, he showcased his skills in the NBA Summer League with the Orlando Magic team. That same year, he represented his country at the FIBA Basketball World Cup 2023.
A win-win
The young athlete commented about the sponsorship: “I have been watching the progress of 1xBet for many years and know how much attention the company pays to support youth and regional sports. That is why I gladly accepted the offer of cooperation, and now, as an ambassador, I will be able to extend my platform to help Philippine basketball at home and abroad,” said Kai Sotto.
In addition, a 1xBet representative expressed: “We are pleased to become a partner of one of the most promising players in Asia at the very beginning of his great path. Already today, he is an example for thousands of boys who dream of a basketball career, and this is extremely important for the 1xBet company, which is looking for talents worldwide,”.
