Armen Mnaskanian, CreedRoomz: “We are happy to bring our innovations and a strong focus on personalisation to SiGMA Asia”
Armen Mnaskanian, head of sales at CreedRoomz, reveals the company’s plans for its upcoming presentation at SiGMA Asia.
Exclusive interview.- The countdown to a new edition of SiGMA Asia has begun. CreedRoomz will be in attendance, and Focus Gaming News spoke to Armen Mnaskanian, the company’s head of sales, to find out more about its plans for the event and his vision for the Asian market.
What are the expectations of CreedRoomz at SiGMA Asia?
At SiGMA Asia, we expect to significantly expand our footprint in the Asian market by showcasing our diverse portfolio of live casino solutions tailored to regional preferences. We aim to connect with key industry stakeholders, including operators and aggregators, to explore new collaboration opportunities. Additionally, we’re looking forward to gaining deeper insights into emerging market trends and player behaviours in Asia, which will help us fine-tune our offerings. Ultimately, our goal is to position CreedRoomz as a top-tier live casino provider in the region through innovation, localisation, and strong partnerships.
“Our goal is to position CreedRoomz as a top-tier live casino provider in the region through innovation, localisation, and strong partnerships.”
Armen Mnaskanian, head of sales at CreedRoomz.
What novelties will CreedRoomz bring to the event? What will the company focus on at the expo?
We are happy to bring our innovations and a strong focus on personalisation to the upcoming event. The company will showcase its latest live casino offerings, including specialised games tailored for key markets such as Asia, alongside their popular titles like baccarat, blackjack, roulette, and game shows such as Richie Fruits Roulette and Richie Wheel.
What particularities does the Asian market have, and how does CreedRoomz work to satisfy its demands?
The Asian market demands games that are culturally relevant, fast-loading, and technologically advanced to handle local network conditions and player preferences. CreedRoomz caters to these demands by developing specialised Asian market games and optimising performance specifically for this region. The company is focused on creating tables customised to operators’ branding needs and player preferences, which includes accommodating game variants and flexible table limits suitable for Asian players. Strategic partnerships with industry leaders also help CreedRoomz expand its footprint and tailor offerings to the Asian market’s unique requirements.
“The Asian market demands games that are culturally relevant, fast-loading, and technologically advanced to handle local network conditions and player preferences.”
Armen Mnaskanian, head of sales at CreedRoomz.
The company has recently launched “Richie Wheel”, what has been its reception so far?
Since its launch, Richie Wheel has been well received for its engaging gameplay and interactive live dealer experience. It is part of CreedRoomz’s portfolio of game shows that have gained popularity by offering an amazing and entertaining experience, which appeals to a broad audience. This positive reception is reflected in its inclusion in major platform partnerships, making it accessible to a wide range of players globally.
CreedRoomz is shortlisted in Best Live Casino Provider nomination at the SiGMA Awards Asia 2025. What does this kind of recognition mean to the company?
This recognition validates the company’s commitment to innovation, quality, and player engagement. It elevates brand prestige and motivates the team to continue pushing boundaries in live casino technology and personalised gaming experiences. The award reinforces CreedRoomz’s position as a leader in the live casino industry and helps open new avenues for partnerships and market expansion.
CreedRoomz is one of the leaders in this sector. How do you work, thinking about always staying at the forefront of this key aspect?
Personalisation is a core pillar of CreedRoomz’s strategy. The company offers operators fully customizable tables that reflect their branding, including logos, colours, and ambience, which enhances player engagement and control from our partners. This includes our commitment to offering live dealer tables with native-speaking dealers for various languages, providing an authentic and localised experience for players around the globe. This bespoke approach enables operators to differentiate themselves with unique gaming environments tailored to their audience.
CreedRoomz continually invests in technology and partnerships to innovate AI, our live dealer operations, and interface design, ensuring that personalisation evolves alongside player expectations and industry trends.
Having passed the first quarter of the year, what is the company’s assessment of what has been achieved so far, and what are the objectives for the rest of the year?
In the first quarter of 2025, CreedRoomz has made substantial progress in expanding partnerships, notably with Soft2Bet, EveryMatrix, Relax Gaming and Sportingtech, enhancing distribution and accessibility of its games worldwide. The company has also strengthened its product portfolio with innovative titles and technologies, maintaining its competitive edge. Moving forward, we aim to deepen market penetration in emerging regions such as Asia and Latin America, continue innovating in live dealer technologies, and expand our strategic collaborations. The goal is to provide operators and players with ever more engaging, personalised, and seamless live casino experiences throughout the rest of the year.
