Angelina Stasiuk, SOFTSWISS: “Today, we are moving toward a more complex engagement solution”
Angelina Stasiuk, head of business line at SOFTSWISS Jackpot Aggregator, shared details about the product, which is making its fourth year on the market.
Interview.- Angelina Stasiuk, head of business line at SOFTSWISS Jackpot Aggregator, reflects on the SOFTSWISS Jackpot Aggregator journey and shares what’s on the horizon.
The SOFTSWISS Jackpot Aggregator is making its fourth year on the market. Could you share how its role within the SOFTSWISS ecosystem has changed over time?
Yes, the first jackpot campaign was launched in October 2021. Since then, our Jackpot Aggregator has seen significant changes.
First of all, our growth has been more than just expanding our client base – we’ve evolved in how we work with clients. When we just launched, the Jackpot Aggregator was available exclusively to clients using the SOFTSWISS Casino Platform. As we matured, we expanded to include those from the SOFTSWISS Game Aggregator. Today, we’ve taken it even further, enabling integration with third-party platforms, including external aggregators and even sportsbooks.
We work effectively with a diverse range of operators, many of whom use the Prime Network Jackpot – a mechanic that has become a key point of their connection. This clearly reflects how deeply our product is integrated within the SOFTSWISS ecosystem.
How would you describe the product evolution – from its launch to where it stands today?
I oversaw the first launch while working as an account manager. At that time, the process was very time- and resource-consuming, as much of the setup was done manually.
We’ve made significant progress over these three years – now launches are seamless, with most processes automated. We also have a clear understanding of what works best, which helps us save time – both for our team and for our clients.
What was driving your growth?
I’d say our growth was driven by two types of growth factors: technical and human. On the technical side, it’s been a journey of continuous innovation and feature development. We never stood still – branded jackpots branched out into cross-branded, followed by Multi-Prizes and Drops. These mechanics have become so popular that now they are on the must-have list for any iGaming business.
On the other side is the team. We’re lucky to work with true experts – people who don’t just complete tasks, but constantly think about how to make things work better. Everyone here, from the business development manager to the software engineer, not only grows professionally but also actively contributes to improving the product itself.
What changes in the operator or player behaviour impacted your development strategy?
We rather respond not to separate requests but to trends – we keep a close eye on the market to spot them effectively. For instance, we noted that some operators are somewhat hesitant to launch big-prize jackpots on their own, but they still want to offer compelling incentives for their players.
Here is where our Prime Network Jackpot steps in as it allows the sharing of a common prize pool, which is used for payouts, across several operators. The current Prime Network Jackpot campaign features a €1.3m prize pool, a huge leap from our very first campaign, which started at €100,000. We’re seeing increasing interest from operators, and we can confidently say that Prime Network Jackpot is a truly unique offering in the market.
The need to retain players in the highly competitive market prompted the development of the Multi-Prize mechanics, which enable distribution of prize pool among dozens of winners, not just one. Engagement increases as more players have chances to win.
From the client’s perspective, what is the key value of the product today? How has it evolved compared to its initial version?
Initially, everything revolved around jackpots. Today, we are moving toward a more complex engagement solution by adding various mechanics and equipping operators with a broader set of tools.
What insights from the past three years helped shape the way the product has evolved?
Much depends on the market in which the operator is represented, its audience, and casino type. Player behaviour may vary, and we adapt accordingly. The key insight is that players must feel valued and engaged through exciting offerings.
What about your plans?
We will continue strengthening our product by expanding mechanics so that every operator can bring their ideas to life. We will also be focusing on visual customisation to enable operators to tailor content and appearance of their campaigns. We want campaigns to look exactly the way the operator envisions them.
We will soon announce product updates that better reflect its new functionality and philosophy. Stay tuned!
