Altenar, an igaming software provider, will integrate Oddin’s esports odds feed.
Press release.- Altenar has announced a partnership with Oddin to make the esports odds provider’s feed available to Altenar clients.
Esports betting continues to make noise in the betting industry as operators look with interest at the Millennial and Gen-Z demographics that form esports audiences. Such a partnership aims to help introduce more esports enthusiasts into the betting sphere.
Stanislav Silin, CEO of Altenar, said: “The esports phenomenon is global. We work with multiple operators from very different regions. However, we received many requests for a more attractive esports offering.
“We were very lucky to find a partner like Oddin in this regard. Their product is ready to deliver a very competitive live betting offering.
“Our clients can’t wait to connect Oddin’s odds feed for Counter-Strike, League of Legends, or Dota 2. This is going to be a game-changer that will help them attract Millennials to their sportsbooks.”
Marek Suchar, head of partnerships at Oddin, said: “We’re very happy to continue our global expansion. Partnering with leaders in the industry such as Altenar is great news for us and the esports betting industry in general.
“More and more operators will have the chance to deliver a truly engaging esports betting experience to their clients. Esports betting is meant to play a key role in the industry for the upcoming years and big partnerships like this are just the beginning.’’