Allwyn launches Player Protection Lab
The initiative aims to support novel research and innovation to advance player safety.
Switzerland.- The gambling operator Allwyn has announced the launch of the Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme is intended to support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
Commenting on the project, Allwyn head of responsible gaming Nicole Garrett said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until November 14. The company said that to be successful, projects must align with Allwyn’s responsible gaming priorities, including driving positive play through safer gaming messaging, digital innovation and the development of effective new tools. Proposals must be original, address a clearly identified knowledge gap and provide tangible benefits for player safety.
Applicants will be invited to select one of two budgetary bands: up to €50,000 for small-scale projects or €51,000-100,000 for medium-scale projects. Budgets must be realistic, justified and linked to project milestones and deliverables.
Allwyn launched its first group-level responsible gaming campaign Play the Right Way in August, using the lessons of high-pressure environments, such as Formula 1, to encourage the public to play responsibly by setting limits, having the right mindset, keeping calm and using responsible gaming tools.
Last month, the investment group KKCG sold a 4.27 per cent stake in Allwyn International to J&T Arch Investments, a qualified investor fund listed on the Prague Stock Exchange. The transaction values Allwyn’s share capital at €11.2bn, and the total proceeds to KKCG are €500m.
Meanwhile, in the UK, Allwyn is rolling out thousands of new National Lottery terminals across its retail network, and it has revived the old National Lottery ‘It could be you’ advertising tagline.
