Alex Riddick received the Best Influencer 2025 award at the SiGMA Europe Awards in Rome

The award underscores PIN-UP Partners’ growing impact on the global affiliate landscape under Alex Riddick’s leadership.

Press release.- Alex Riddick, CEO of PIN-UP Partners and founder of Riddick’s Partners, was named the Best Influencer of the Year at the SiGMA Europe Awards 2025, held on November 4 in Rome.

Over the years in the igaming industry, Alex Riddick has grown to be one of the most influential leaders in affiliate marketing, with over 15 years of experience in the market. His key projects include nine years of successful global operations for PIN-UP Partners; creating Riddick’s Partners, a multi-vertical affiliate network; launching the podcast The Riddick Level, the first episode of which has garnered over 1 million views; and regular appearances at leading industry venues, addressing the most relevant and pressing issues in the market.

“For me, this is not just an award, but an acknowledgement that open dialogue and honest exchange of experiences can truly transform the industry. I have always sought to communicate directly with the market through figures and facts. And it seems to be working,” said Alex Riddick.

Under Alex Riddick’s leadership, the PIN-UP Partners affiliate programme and Riddick’s Partners both remain among the most prominent players in affiliate marketing, while Alex himself continues to set new standards for how influencers can impact the development of B2B areas in iGaming.

PIN-UP Partners said: “The SiGMA Europe Awards are one of the most prestigious awards in the igaming world, attracting all those who are shaping the future of the industry every year. A win in the Best Influencer category is recognition of a meaningful impact, a market-shaping voice that sets the pace. As an influencer, Alex draws on practical experience, sees where the industry is heading and helps others make sense of these processes.”