Alea brings data, sportsbook and innovation to SBC Lisbon

Alea is using SBC Summit Lisbon to showcase its expanded product portfolio while putting its leadership team at the centre of the conference programme.

Press release.- Alea heads into the second day of SBC Summit Lisbon following an opening day of meetings with operators, studios and industry partners at Booth B213.

Across the event, the team is discussing Alea’s aggregation solution, including the Alea Jackpot, Alea Pay, and its newly introduced sportsbook offering powered by FIRST.bet.

A key part of Alea’s presence in Lisbon is its conference programme, with founder Alexandre Tomic and CEO Jordi Sendra taking part in four sessions across September 30 and October 1.

Today — September 30

11:40 AM — Solo presentation

Alexandre Tomic: “Beyond the Hype: What the Data Really Says About Sweepstakes”

Global & Emerging Markets Stage – Western Europe, Stage 2

2:00 PM — Press conference

Alexandre Tomic and Jordi Sendra: “The Sweepstakes Phenomenon: The Data Reshaping Online Casino”

Tomorrow — October 1

11:00 AM — Panel

Alexandre Tomic: “Copycat Culture: Branding Beyond Visual Identity”

Tech Stage

12:00 PM — Panel

Jordi Sendra: “Brazil Unfiltered: What Leaders Actually Think”

Global & Emerging Markets Stage – Latin America, Stage 2

The final day will conclude with the SBC Awards on the evening of October 1, where Alea is shortlisted for Aggregator of the Year and Employer of the Year (Supplier).

The nominations add to a strong year of recognition for Alea, following founder Alexandre Tomic’s Leader of the Year award in Malta earlier this year.

At Booth B213, Alea’s Luck Decoded activation is also underway. The first visitors have already won prizes including an iPhone 18 Pro, AirPods and more, with further reveals taking place at 4:00 PM on both September 30 and October 1.

Visitors to the booth can also step away from the pace of the summit with Alea’s hyperbaric chamber and oxygen bar, two experiences available throughout the event for attendees looking to take a break between meetings and sessions.

Founder Alexandre Tomic, CEO Jordi Sendra, CFO Juan Carlos Rovira, Head of Payments Karolis Dula, and head of PR & Communications Märit von Stedingk are attending alongside representatives from account management, partnerships, marketing and business development.