Alea returns to SBC Summit Lisbon with two award nominations and a new live activation

The company returns to SBC Summit Lisbon from September 29 to October 1 with two major award nominations, C-level speaking slots on emerging markets, and a new live booth activation.

Press release.- Alea will return to SBC Summit Lisbon from 29 September to 1 October, with representatives from across the company available at Booth B213.

Founder Alexandre Tomic, CEO Jordi Sendra, CFO Juan Carlos Rovira, Head of Payments Karolis Dula, and Head of PR & Communications Märit von Stedingk will attend, alongside teams from Account Management, Partnerships, Marketing, and Business Development.

During the summit, the Alea team will meet with operators, studios, and industry partners to discuss its aggregation solution, including Alea Jackpot and Alea Pay.

Alea arrives in Lisbon after being shortlisted for Aggregator of the Year and Employer of the Year (Supplier) at the SBC Awards. The nominations follow Alexandre Tomic’s Leader of the Year win at the SBC Awards in Malta earlier this year.

Alea leadership on stage

Alea will also take part in several sessions throughout the summit, covering sweepstakes, branding, and the development of Brazil’s regulated market.

• 30 September, 11:40 — Solo presentation: Alexandre Tomic will present “Beyond the Hype: What the Data Really Says About Sweepstakes” on the Global & Emerging Markets Stage – Western Europe, Stage 2.
  
• 30 September, 14:00 — Press conference: Alexandre Tomic and Jordi Sendra will present “The Sweepstakes Phenomenon: The Data Reshaping Online Casino.”
  
• 1 October, 11:00 — Panel: Alexandre Tomic will join “Copycat Culture: Branding Beyond Visual Identity” on the Tech Stage.
  
• 1 October, 12:00 — Panel: Jordi Sendra will join “Brazil Unfiltered: What Leaders Actually Think” on the Global & Emerging Markets Stage – Latin America, Stage 2.
  

Luck Decoded at Booth B213

Alea will also launch Luck Decoded, a live activation featuring four vaults and a daily reveal at 4:00 PM. Visitors will receive a unique code, with selected combinations used to open the vaults in front of the crowd. Each afternoon, sealed envelopes will add a further turn to the reveal, with their contents remaining undisclosed until they are opened live.

The campaign draws on Alea’s line, “With Alea, you don’t need luck.” Luck will decide what happens when the vaults open, but Alea does not leave its work with clients and partners to chance.