YesPlay in South Africa triples unique players and revenue by over 300% with advanced tech
South Africa’s iGaming frontrunner rockets past player engagement goals using Optimove’s data-driven personalisation technology, without expanding its CRM team.
South Africa – YesPlay, a rising operator in Africa’s igaming arena, has rewritten the rules of player engagement, tripling its unique monthly players and boosting net revenue by more than 350 per cent, thanks to a savvy partnership with marketing tech leader Optimove.
In a fast-growing digital betting environment, YesPlay found itself at a critical crossroads: how to scale its operations and marketing reach without sacrificing the intimate, personalised customer experience that had become its trademark. The solution, embracing smarter tech.
YesPlay teamed up with Optimove, aiming to supercharge its CRM strategy, automate core marketing functions, and turn insights into income.
Optimove’s powerful segmentation and orchestration tools proved to be a game-changer. YesPlay began deploying razor-sharp, automated campaigns that targeted micro-segments in real time, ensuring that each message hit the right player, on the right channel, at exactly the right moment.
“Customer segmentation is both the foundation and a key driver of successful retention. Having this capability readily available – refined by a team of professionals – significantly increases your chances of success,” Peter Guminchenko, Head of CRM at YesPlay, said in a website blog.
“Personally, my favourite aspect is predictive analytics, as it enables precise targeting of customers with specific value potential or associated risks.”
The results were phenomenal
And the results? Nothing short of staggering. Unique monthly players shot up by 334 per cent, net revenue leapt 354 per cent, churn dropped by 17 per cent, and total net revenue experienced an additional 7 per cent uplift – all achieved without adding bulk to the CRM team.
“Optimove has allowed us to shift focus from day-to-day execution to high-level strategy, driving impactful results,” added Guminchenko.
“Whether managing a handful of customers for a tailored experience or managing tens or hundreds of thousands of engaged customers, our lean CRM team continues to operate efficiently without compromising performance.”
From spray-and-pray to smart-and-strategic, YesPlay’s transformation highlights the growing power of automation and AI-driven personalisation in the online gaming space. The operator has set a new standard for how lean teams can punch above their weight and win.
