Tanzania’s SportPesa hailed Africa’s best sports betting brand at awards ceremony
Recognised among 12,000 brands continent-wide, SportPesa Tanzania is celebrated for innovation, responsible gaming and community impact.
Tanzania.- SportPesa Tanzania has been officially announced as the best sports betting brand in the continent at the prestigious 2025 Best Brand Africa Awards. The company stood out among more than 12,000 brands evaluated across the continent.
The accolade recognises SportPesa Tanzania’s consistent drive for innovation, excellence and responsible gaming, highlighting the company’s commitment to reshaping the sports betting landscape in Africa.
Tracy Humplick, Head of Marketing at SportPesa Tanzania, said: “This recognition is a testament to our unwavering commitment to delivering competitive odds, groundbreaking products and memorable jackpot moments for our customers”.
Beyond gaming, SportPesa Tanzania has made a significant mark in sports development and community impact, aligning with the brand’s philosophy, “Make It Count”. Humplick emphasised that the award is not just a milestone, but a motivation to continue “raising the bar in innovation”, customer experience and social responsibility.
The recognition also highlights SportPesa’s broader impact across East Africa. The company was honoured in Kenya as the Top Betting Brand at the 2025 Top 100 Excellent Brands Awards on September 5, reinforcing its leadership and trusted reputation regionally.
Humplick expressed gratitude to employees, partners, regulators and loyal customers, noting that this achievement is a collective triumph fuelled by collaboration and shared commitment to excellence.
With this accolade, SportPesa Tanzania reinforces its position as a continental leader in sports betting, setting a new standard for brands aiming to combine entertainment, impact and innovation.
