SportPesa declared Kenya’s number one betting operator at Excellent Brands Awards 2025
The betting giant is recognised for record-breaking jackpots, community initiatives like Tujiamini and leadership in Kenya’s gaming industry.
Kenya.- SportPesa, one of Kenya’s leading sports betting operators, has officially been declared the country’s number one betting operator, earning a prestigious five-star rating at the Top 100 Excellent Brands Award 2025.
The betting giant was honoured at the awards gala in Nairobi for its innovation, consumer trust and community impact. The awards recognise excellence in business, innovation, media, lifestyle and social impact across the country.
Esther Kang’ethe, Head of Marketing at SportPesa, said: “This recognition belongs to every Kenyan who has trusted SportPesa. It is proof that we are more than a gaming platform – we are a partner in progress, entertainment and opportunity.”
Jackpots, community, driving change
Known for its innovative betting platforms, record-breaking jackpots and community initiatives, SportPesa has been a driving force in Kenya’s gaming industry since its launch. From life-changing Mega Jackpot wins to community programmes like Tujiamini, the operator continues to raise the standard for Kenyan gaming. Tujiamini, SportPesa’s flagship initiative, empowers athletes, artists and grassroots projects nationwide through funding, mentorship and recognition.
The accolade follows a landmark year, highlighted by the historic KES424m (€2.8m) Mega Jackpot win by Bonnie Kamau, the largest payout in Kenyan betting history. The Mega Jackpot has since reset, now standing at over KES100m (€670,000), giving players another shot at life-changing wins.
The Midweek Jackpot has already been claimed eight times in 2025, reinforcing SportPesa’s reputation as one of Kenya’s most rewarding betting platforms. Beyond the numbers, the company’s focus on responsible gaming, innovation and community development has made it a trusted brand across the country.
