Sporty Group signs Real Madrid forward Yan Diomande as global ambassador
Sporty Group said the agreement will include a feature-length documentary alongside interviews, matchday features, training-ground access, behind-the-scenes productions and community initiatives.
Côte d’Ivoire.- Sporty Group, the parent company of betting operator SportyBet, has signed Real Madrid forward Yan Diomande as its new global ambassador following the Ivorian teenager’s record-breaking transfer to the Spanish club.
The long-term partnership will see Diomande feature in campaigns and original content across Sporty Group’s brands, including SportyBet, SportyTV, SportyFM and SportyStudios.
The 19-year-old made his professional debut for CD Leganés against Real Madrid before moving to RB Leipzig and establishing himself as a high-profile young player. His performances at the 2026 FIFA World Cup further raised his profile and preceded his transfer to Real Madrid.
His move to the Santiago Bernabéu made him the most expensive African footballer in history, adding another milestone to a rapid rise that began less than two years ago.
Sporty Group said the agreement will include a feature-length documentary alongside interviews, matchday features, training-ground access, behind-the-scenes productions and community initiatives. The content will be distributed through the group’s various sports and entertainment platforms.
Elias Gallego, Sporty Group’s vice president of business development, marketing and media, described Diomande as “one of the most exciting young footballers in the world”, citing not only his ability but also what he represents for the next generation of African talent. He said the company had followed Diomande’s development from the early stages of his professional career.
For Michael Yormark, president of Roc Nation Sports International, the agreement goes beyond a conventional ambassador deal. He positioned it as a long-term collaboration that will help strengthen Diomande’s global profile while creating new experiences for football supporters.
Diomande, meanwhile, noted that the partnership was particularly important because of Sporty Group’s presence in Africa and its role in expanding how fans across the continent consume football content. He added that Africa has always been an important part of his story and that he was proud to partner with a company helping to shape the continent’s football experience.
