Sporty Group renews SPORTY LALIGA MVP award sponsorship
The venture aligns with the company’s strategy to solidify SportyBet’s presence in Africa’s gambling market through sports tie-ins.
Nigeria.- Sporty Group, parent company of SportyBet, has announced the continuation of its title sponsorship of the SPORTY LALIGA MVP award, which recognises the best African player in Spain’s LaLiga EA SPORTS.
The award has been given out yearly since 2022, covering the 2021/22, 2022/23, 2023/24, 2024/25 and now 2025/26 seasons. Winners include Yassine Bounou (2022), Samuel Chukwueze (2023) and Iñaki Williams (2024 and 2025).
Sporty Group came on board as the first title partner in 2024, rebranding it as SPORTY LALIGA MVP for the 2024/25 season and extending into the ongoing season. The venture aligns with the company’s strategy to solidify SportyBet’s presence in Africa’s gambling market through sports tie-ins. The operator’s continued MVP involvement helps keep its brand visible in licensed territories, combining entertainment with its core betting services as Africa’s gaming scene expands.
Miguel Puche, Brand Director of Sporty Group, said: “At Sporty Group we are proud to be part of the fifth edition of the SPORTY LALIGA MVP. This award is a celebration of African excellence in one of the world’s most competitive leagues, and a reflection of Sporty Group’s commitment to elevating African talent on the global stage. Through initiatives like this, we aim to inspire the next generation of players and fans who see football as more than a game, as a bridge between continents, cultures and communities.”
Tresor Penku, Managing Director of LALIGA Africa, added: “The SPORTY LALIGA MVP is more than just an award for us. It embodies LALIGA’s vision to celebrate the deep-rooted and long-lasting connections that football has fostered between Africa and Spain.
“For decades, African stars have made LALIGA their home, shaping the identity of our league. We’re delighted to be back with the fifth edition of this award, an opportunity to continue recognising the remarkable contribution of these players and engage even more with millions of Spanish football fans across Africa.”
