Sportsbet.io expands African footprint with multiple new ambassadors
Multiple personalities across Africa join Sportsbet.io’s growing list of crypto-savvy ambassadors across the continent.
Nigeria.- Sportsbet.io’s ambassador program just got a major injection of African flair, as the leading crypto sportsbook announced the addition of multiple new ambassadors from across the continent, some of whom are already turning heads.
First on the roster is Kanebi Ndekwu, a Nigerian media entrepreneur and co-founder of YouTube sensation Tunnel TV. Known for his razor-sharp football analysis and charismatic delivery, Ndekwu has carved out a loyal following in the digital sports commentary space. Now, he’s bringing that same magnetic energy to the world of crypto betting.
“Kanebi will now be sharing the benefits of crypto betting with his loyal community,” the company said in a statement.
And with Tunnel TV’s passionate audience, his influence could supercharge Sportsbet.io’s presence in West Africa.
Joining him is Morocco’s Najafi Hamza – a rising sports influencer whose uncanny resemblance to Italian goalkeeper Gianluigi Donnarumma has already made him a viral star.
With more than 70,000 Instagram followers and football content that resonates across North Africa, Hamza is a perfect fit for a brand looking to blend entertainment with innovation.
“Now, he’ll be channeling that same creativity and energy as part of the Sportsbet.io team,” the statement added.
Then there’s Youssef Bikhri or MrYuss, a pro blackjack and poker player who streams content on Kick. He is all about the game and provides tips and strategy advice.
Another ambassador is Mohammed Amin Bennani, simply known as Damino. He is a renowned content creator across gaming and sports betting. He live streams, creates video content and is establishing a loyal following.
Finally, there’s Michael Ademolu, also known as Mike Tudors. He is a popular promoter and entertainer with a reputation in Africa for throwing the ultimate parties.
The crypto experience
These latest signings form part of the ‘Join the Crypto Experience’ movement, Sportsbet.io’s dynamic ambassador program that connects crypto-savvy creators with fans eager to explore the future of online betting.
More than just marketing, the initiative is a cultural movement, linking digital creators with a love for sport, tech and community.
The program has already scored big with names like cricket legend Brett Lee and Nigerian football hero Nwankwo Kanu, and it shows no signs of slowing down.
Founded in 2016 under the Yolo Group umbrella, Sportsbet.io has quickly become a powerhouse in the online betting arena. Famed for its blend of cutting-edge tech, crypto integration, and a commitment to fun, fast and fair play, the brand continues to push the envelope – now with a distinctly African twist.
