SportPesa unveils “Make It Count” campaign with TV commercial
The campaign reflects the operator’s broader commitment to grassroots development, highlighted through its partnership with Cape Town City FC and initiatives like the SportPesa Cup.
South Africa.- SportPesa has launched a new marketing campaign to promote its brand offerings and encourage players to make informed decisions when betting.
Tagged”Make it Count”, the campaign is based on the premise that winning is not just about luck, but about preparation, patience and precision. It positions SportPesa as the go-to platform for serious bettors who approach betting with a strategic mindset.
The company said: “Unlike others who focus on luck, SportPesa is built for those who put in the work to truly understand the game. We are the betting partner that recognises and rewards your diligent approach. We provide you with better insight to fine-tune your strategy, offering tools and grassroots insights.”
As part of the initiative, the operator has unveiled a television commercial featuring a SportPesa Club sports hub, filled with South Africans enjoying a sports game on TV. The ad, shot by Video Cartel in Kloof Street, Cape Town, is fast-paced, colourful and features energetic South African music.
According to the company, the campaign reflects its broader commitment to grassroots development, highlighted through its partnership with Cape Town City FC and initiatives like the SportPesa Cup. The operator also brings the “Make It Count” philosophy to life through its customer-first product upgrades, such as Aviator, and impactful community programs.
SportPesa plans to roll out the campaign across television, digital platforms and community events in the coming months. The campaign will feature the inspirational stories of fans who embody the “Make It Count” spirit, to turn unlikely chances into life-changing wins.
