SportPesa partners with Varsity Football
As a category-exclusive sponsor, the deal will see SportPesa gain branding across Varsity Football’s platforms.
South Africa.- SportPesa has announced a three-year partnership deal with Varsity Football to become the official online betting partner of the South African premier university sports league.
The partnership is a testament to the shared values of both brands, as it emphasises Varsity Sports’ commitment to creating positive change through sport and SportPesa’s dedication to youth sports development.
As a category-exclusive sponsor, the deal will see SportPesa gain branding across Varsity Football’s platforms, including social media and stadium advertising. It also places SportsPesa in the ranks of long-term sponsors of Varsity Football, including FNB, Suzuki and Cashbuild.
Gareth Rosslee, Head of Marketing at SportPesa, said: “SportPesa is excited to be part of the Varsity Football journey. We see immense potential in university sports and are particularly proud to help fuel the growth of the women’s game. Together, we look forward to celebrating the passion, skill and future of South African football.”
Since its inception in 2012, Varsity Sports has made a lasting impact on South African university sports, providing a stage for young athletes to showcase their talents on a national level. The platform has been a launching pad for many professional sports stars in the country.
The new sponsorship will further help Varsity Sports extend its reach, positively impact student-athletes and drive the growth of the game, particularly among female athletes.
Lisa Roux, sponsorship manager at ASEM Varsity Sports, said: “Varsity Sports has become synonymous with high-energy, youth-driven sporting excellence, and we are happy to welcome SportPesa into our family of partners. This partnership is a testament to our shared belief in the power of sport to inspire, transform and uplift.”
