National Lottery brings games closer to communities with new retail store in Tanzania
Ithuba Tanzania expands access to National Lottery games, making it easier for communities to participate through licensed retail agents.
Tanzania.- Tanzania’s National Lottery is taking a bold step to bring games closer to communities by integrating lottery services into everyday retail locations. With the latest edition in the city of Iringa, residents can now access Lottery games conveniently at the local retail outlet, marking a significant push to simplify participation.
As part of the “Believe, Play, Win – National Lottery” campaign, residents can now access the outlet to participate in a range of lottery games. The Lottery said: “We are here. Visit Wakala Tecno Brand Shop located in Miyomboni Street and play your favourite games and win your share of TZS5bn (€1.92m).”
The Tecno Brand Shop, which sells Tecno smartphones, tablets and accessories, has been given “Wakala” status-Tanzanian language meaning an official lottery agent-bringing lottery games directly to the community.
The Lottery, operated by Ithuba Tanzania under government oversight, offers a range of games designed to reach players across the country. These include Bahati Nasibu, the main draw-style lottery, instant scratch cards and digital games accessible via mobile and USSD platforms.
The Lottery added: “All games are open to players aged 18 and above, and prizes range from small instant wins to large cash jackpots.”
Through licensed agents like the Tecno Brand Shop, the lottery provides a regulated platform that promotes responsible play while generating revenue for national development and community projects across Tanzania.
