Media personality Kikelomo Atanda-Owo joins GamblePause Initiative Africa
Renowned media powerhouse brings star power and advocacy muscle to the fight against problem gambling in Africa.
Nigeria.- In a move set to supercharge the fight against gambling addiction across the continent, GamblePause Initiative Africa has officially welcomed celebrated media personality and social impact advocate Kikelomo Atanda-Owo as its co-founder and trustee.
The announcement was made during a stirring event at the Lagos Continental Hotel, reported This Day Live. Guests witnessed a landmark moment for the leading non-profit dedicated to promoting responsible gambling and supporting affected individuals and families across Africa.
Atanda-Owo, a well-respected broadcaster, journalist and champion for social change, is no stranger to difficult conversations that demand action. Her appointment signals a new chapter for GamblePause, one of strategic influence, deeper community penetration and pan-African advocacy.
“I’ve followed the work of GamblePause closely,” said Atanda-Owo.
“Their impact in promoting responsible gaming, supporting recovery and engaging stakeholders has been impressive. I’m honoured to be joining at a time when the conversation around gambling addiction and regulatory accountability is gaining momentum. Together, we can deepen the impact.”
Atanda-Owo joins forces with Ladipo Abiose Akolade, the visionary founder and Executive Director of GamblePause, who has championed policy reform, education and rehabilitation as the pillars of a healthier gaming ecosystem.
“Having Kikelomo on board is a major step forward for us. Her experience in storytelling, community engagement and advocacy will bring fresh energy and reach to our work. This collaboration represents not just leadership alignment, but the merging of vision and purpose,” Akolade reportedly said.
This partnership is more than symbolic, it’s a strategic shift. As GamblePause evolves from grassroots outreach to thought leadership on a continental scale, the dynamic between Akolade and Atanda-Owo could redefine how Africa tackles the rising tide of gambling-related harm.
With bold campaigns, data-driven advocacy and a deep commitment to youth education and policy accountability, GamblePause is ready to take centre stage. And with Atanda-Owo at the helm, the message is clear: responsible gaming isn’t just a conversation, it’s a movement.
