LiveScore launches landmark partnership with X to overhaul sports betting across Africa
The global sports and betting giant aims to merge real-time social media, AI and wagering for fans across the continent.
Ghana.- LiveScore Group, a global leader in sports media and betting, has announced a groundbreaking partnership with X and Elon Musk’s xAI to revolutionise sports betting experiences for fans in Africa. This collaboration aims to seamlessly integrate real-time social media content, AI-driven insights and interactive betting features across LiveScore and LiveScore Bet platforms.
X, formerly known as Twitter, provides real-time scores and fan interactions, while xAI powers AI-driven predictions and personalised betting insights. Together, they enable users to follow live matches, place bets, and share predictions in a unified experience.
The partnership is set to make a significant impact in key African markets such as Ghana, South Africa, Nigeria, Kenya and Egypt, where LiveScore’s platforms are already widely used. Fans in these countries will benefit from enhanced media experiences, new engagement features like bet-slip sharing, and smarter trading models that react to real-time sports developments and fan conversations.
Sam Sadi, CEO of LiveScore Group, said in a press release: “This is a game-changing moment for LiveScore Group and for the industries we operate in.” On the significance for African bettors, he added: “This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry.”
Christopher Park, Director and Global Lead of Developer Platform at X, said: “This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”
With more than 100 million annual users, LiveScore Group continues to lead in global sports media innovation, while driving betting growth across the UK and international markets.
