Linebet scores big in Africa with Spain’s Athletic Club Bilbao partnership
The global betting leader teams up with Spanish football powerhouse to deliver exclusive content and tailored football betting experiences to African fans.
Ivory Coast.- Linebet is making a bold move into the African market with a landmark partnership with Spanish football powerhouse Athletic Club Bilbao for the 2025/26 season. The agreement names Linebet as the club’s official Regional Betting Partner across Africa, underlining the continent’s growing role in global sports betting.
Linebet, a global online sports betting and gambling platform, is set to bring African fans in Ivory Coast, South Africa, Nigeria, Kenya and Ghana closer to the action. Across Africa, the operator puts football at the forefront of its online sports and casino offering, alongside basketball, esports and casino games.
The collaboration strengthens ties between African fans and European football, according to a Tanja7 report. It said: “Through this partnership, Linebet can enhance football fan engagement in Africa by providing unique content and initiatives directly linked to Athletic Bilbao’s historic legacy.”
Athletic Club Bilbao, famed for its Basque heritage and focus on nurturing local talent, commands a passionate fanbase well beyond Spain. With soccer’s popularity surging across Africa, the partnership allows Linebet to deliver betting experiences that resonate with local fans.
Strengthening Africa’s betting market
The deal complements the operator’s existing partnerships with AS Monaco and football legend Djibril Cissé, further establishing its international footprint.
Africa’s rapidly growing sports betting market, driven by a young, tech-savvy population passionate about football, presents huge opportunities. The collaboration with Athletic Club Bilbao is more than a sponsorship. It is a strategic investment in the continent’s sports culture, showcasing Africa’s rising influence in global football and betting.
As the 2025/26 season unfolds, the partnership is set to deepen fan engagement and position African bettors at the heart of one of Europe’s historic football clubs.
