King Shaka Airport faces backlash over gambling ads
One user noted that the ads appear “every few steps” suggesting a pervasive presence that is hard to avoid within the airport.
South Africa.- King Shaka International Airport in Durban has come under fire for the prominent display of gambling advertisements in its arrivals and departures areas, with critics arguing it creates an environment conducive to problem gambling.
The complaints gained momentum after photos of Hollywoodbets signs displayed near baggage claims at the airport went viral on social media. One user noted that the ads appear “every few steps” suggesting a pervasive presence that is hard to avoid within the airport. The posts drew hundreds of replies, including from parents who said the promotions reach children traveling with families.
In its defence, the Airports Company South Africa (ACSA), the state-owned operator of King Shaka airport, noted that the promotions are covered under an existing contract, but the company is now reviewing its advertising policies to ensure they are in line with expectations.
Ofentse Dijoe, spokesperson for ACSA Group, said: “Advertising opportunities within ACSA’s airport network are awarded through a concession model, whereby a contracted concessionaire secures advertisers for designated sites.
“We are developing comprehensive guidelines to regulate advertising content across its airports to ensure responsible and consistent practices. These guidelines aim to promote societal welfare, uphold ACSA’s brand values, and ensure compliance with industry and regulatory standards.”
The ACSA stated that it is also working with concessionaires to identify practical solutions that balance contractual requirements with brand consistency needs. It cited OR Tambo International Airport as an example, where similar measures have already been implemented.
