Kenya tightens gambling ad rules with new KFCB directive
Operators now need a certificate of approval to broadcast their gambling ads.
Kenya.- The Kenya Film Classification Board (KFCB) has unveiled new advertising regulations that gambling companies must adhere to in order to promote their services in Kenya.
Under the new directive, gambling operators must secure a filming licence from KFCB for all audiovisual ads available through the Technical Management System (TMS) on the regulator’s website.
They must also submit their advertisements to KFCB for review and classification. Operators will receive a certificate of approval if the content meets the required standards and guidelines.
Furthermore, KFCB warns media companies from publishing or broadcasting ads without its classification.
The KFCB’s mandate to regulate audio-visual content, including advertisements, is grounded in the Films and Stage Plays Act (Cap 222) of the Laws of Kenya. Through the new rules, the watchdog aims to protect the public, especially minors, from harmful gambling advertisements.
This initiative aligns with the government’s push for responsible gambling and reducing its adverse socioeconomic effects. The effort has seen the Betting Control and Licensing Board (BCLB) ban gambling ads for 30 days.
A multi-agency task force has also been established to develop comprehensive policies and enforcement mechanisms. It comprises representatives from the Ministry of Interior, Office of the Attorney General, Communications Authority of Kenya, Kenya Revenue Authority, Directorate of Criminal Investigations, Media Council of Kenya, Financial Reporting Centre and the BCLB.
The government is also urging the National Assembly to expedite the passage of the Gambling Control Bill, which would give regulators more power to oversee and enforce regulations.
